THE JOURNAL
Notes for women building online.
Systems, imagery, and honest talk about running your brand on the internet.
The $12-a-Month Marketing Team
Let us do the math most founders avoid. A part-time social media marketer: fifteen hundred dollars a month, minimum, if you can find a good one. A standalone scheduling tool: twenty to fifty a month, and it only schedules. A backup plugin, a security plugin, a social…
Make Your WordPress Blog Market Itself
You published the blog post. Then you opened Instagram, Facebook, X, LinkedIn — and manually shared it four times, rewriting the caption each time. There is a better way, and it has been sitting inside WordPress this whole time. The problem is not your content. The…
The Camera-Shy Founder’s Guide to Showing Up on Video
You do not have a video problem. You have a face-on-camera problem — and that is a much smaller problem, because some of the best-performing video on the internet right now never shows a face at all. I have coached plenty of brilliant founders who freeze the second…
Never Run Out of Video Ideas: Build Your Topic Engine
“I do not know what to talk about” kills more video habits than the camera ever will. The fix is not motivation — it is a system. Here is the topic engine I teach: a set of sources and habits that keeps ideas coming faster than you can film them. START WITH PURPOSE…
How to Post Video Every Day for a Month (Without Burning Out)
Every October I run a little challenge called Out There October: one video a day, every day, all month. No sign-up. No rules. No penalties if you miss a day. The only goal is to get comfortable with video — because comfort is the whole game. I have been evangelizing…